Concept · Team · Process

From brief to launch,
I own the idea.

YouTube Creative Director at Merzigo, head of video production at RS Holding. A lead who shapes the idea, runs the team and can still do the edit.

10+years in production
70K+brand community built from scratch
4companies: RS Holding, Koru Medya, Merzigo, OYAK
12+brands & institutions

Selected work

Tap a card
to watch.

Vertical / short-form

9:16 · Reels, TikTok, Shorts

Horizontal

16:9 · corporate film, YouTube, ads

Featured case · 2021 – present

Miyavpedia

A multi-platform cat content brand I built from zero. Concept, brand identity, content calendar, shooting, editing and community management, all done by me.

  • A multi-platform community of 70,000+ followers
  • Multi-platform content strategy and vertical video production
  • Brand identity and community management
See it on Instagram

Process

Step by step,
how I work.

  1. 01

    Brief

    I pin down the need and the audience.

  2. 02

    Concept

    Idea, moodboard and narrative frame.

  3. 03

    Team & plan

    Roles, schedule and production plan.

  4. 04

    Production & post

    Shoot, edit, motion and review rounds.

  5. 05

    Launch & review

    Go live and learn from the results.

Experience

Where
I've worked.

  • 2023 – 2026

    RS Holding

    Videographer / Head of Video

    As head of video production, ran concept, shoot planning and post-production.

  • 2021 – present

    Miyavpedia

    Founder

    Led brand identity, content vision and the production process from start to finish.

  • 2021 – 2022

    Koru Medya

    Video Editor · TRT Belgesel Content Producer

    Produced and edited documentary content for TRT Belgesel.

  • 2019 – 2021

    Merzigo

    YouTube Creative Director & Video Editor

    As YouTube Creative Director, set the creative direction, content flow and publishing plan for the channels.

  • 2017 – 2018

    OYAK

    Video Editor

    Corporate video editing.

Tools

What
I work with.

Editing & Post

Premiere ProAfter EffectsPhotoshopCapCutColor gradingMotion graphicsAnimated captions

Production

Shooting (Sony)Lighting setupScript & copyVertical / horizontal production

AI Tools

ClaudeChatGPTRunwayKling AILuma LabsMidjourneyElevenLabsGoogle Veo / Flow

Social Media

Content strategyContent calendarCommunity managementYouTube channel management

Brands I've worked with

Migros Denizbank Türk Telekom VakıfBank Watsons Rossmann Sephora Enstitü Bursa Kebap Evi Yataş Kahve Dünyası LC Waikiki

Contact

Ready to lead your creative team.

Open to full-time and project-based roles. Istanbul · hybrid · remote.

nehirdiyarcreative@gmail.com
Türkçe